save red rock

Brief: In the midst of the pandemic, Red Rock Coffee Shop in Mountain View, California, was in danger of closing down. I was asked to create campaign designs for posters, GoFundMe, and social media.

These designs emulate Red Rocks’ classic diner mug with the logo across the front. The campaign raised $100,000 from 700 supporters, keeping the coffee shop open for the foreseeable future. In an exciting turn of events, an anonymous investor purchased the shop and refunded the donors of the Red Rock GoFundMe campaign.